Launched in 2008, Freda is Matches own label, offering desirable capsule collections with a luxe, pared-back feel. These are the perfect style essentials to complement Matches’ award-winning edit of the international and contemporary collections.
The spring/summer 2012 collection comes in a vibrant, modern colour palette and simple, stylish silhouettes. Every piece is effortless and fits easily into any wardrobe, either as a beloved staple or a stand-out outfit-maker. Choose from super-soft cashmeres to washed-silk blouses with scalloped trims in luminous blue, cream and coral, or cowl-neck dresses with subtle tattoo prints; gorgeous, timeless pieces that will prove chic investments season after season.
Freda is available exclusively online at matchesfashion.com and in our London stores in Notting Hill, Wimbledon, Marylebone and Richmond.